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Media Handling


This course, specially designed by LiberoAssurance Training Team, aims to offer organizations a basic understanding of the media and rules for handling media, interviews, errors, as well as how to handle the media during a crisis.

 

Develop your skills and confidence to deal with media and explore how to develop media responses in times of crisis at individual and organisational level with our Media Handling course.

 

Each organisation operates in a unique media environment. The topics covered in this seminar will benefit people who work on organization handling the media, and their organisational work will be strengthened.

 

Aims & Objectives
  • Raise awareness and give tips, tools and guidance on how to deal effectively with requests for interviews, press statements,
  • Helps participants understand how the media operate and how to handle crises the media discover

 

Learning Outcomes

Having successfully completed this course you will be able to:

  • describe the role and importance of media handling for an organization
  • apply rules and principles to deal and engage with the media
  • handle crises affected by the media
  • prepare for any type of media interview – newspaper, radio and television interviews
  • deal with media errors and collect, analyse and organise information

 

Who should attend?
  • Entrepreneur and business owner
  • Social Media Marketing Manager
  • Social Media Consultant
  • (Online) Community Manager
  • Anyone who does media interviews
  • Crisis spokesperson
  • Public relations manager/representative
  • All those involved in media facing positions.

 

Prerequisite skills & knowledge: None required

 

Available in-house/distant learning? Yes

 

Created by: LiberoAssurance Continuous Professional Development Training Centre Level 1 - Accredited by Greek Ministry of Education & Religious Affairs                  Accreditation No. 2101338

 

Media Handling Contents
Introduction
  • What is the media?
  • Ownership and control of the media
  • Why relate to the media?
  • How the media works
  • Audience
  • The basics of news
Dealing with the media
  • The basics
  • The audience
  • Engaging with media
  • Engaging with media – Principles
  • Engaging with media – Rules
Media & Crises
  • How is the media affected by crises?
  • Handling crisis
  • Writing a Press Statement
  • Emergency press
Interviews
  • How to handle interviews
  • Before the interview
  • During the interview
  • After the interview
  • Newspaper Interviews
  • Radio Interviews
  • Television Interviews
Media “errors”, communication & consultation
  • How is the Working with Media “errors”
  • Working with Media Off/On Record
  • Main aspects to consider
  • Communication & Consultation Plans
  • Communication & Consultation Plans Templates
  • Collection of Information
  • Analysis of Information
  • Organising the Information
  • Emergency press

Exam & Certification
  • Exam on Media Handling
  • “Media Handling” Certificate
Teaching Methods
  • Detailed seminar presentations
  • Terms and definitions
  • No. of slides: 151

 

Resources
  • Reading lists and resources available in presentations

 

Study time allocation
  • Private study hours: 18
  • Trainer contact hours: Availability and competence of instructors upon request
  • Enrolment duration: 90 days (starting from date of purchase)
Credits
  • CPD Points: 18
  • ECTS/ECVET Points: 0.6

Assessment methods

Hours

% contribution to final mark

% Minimum passing grade

Exam for Media Handling

1

100

60

Outcomes/Certificates

On successful completion of the course assessment, participants will be issued with a ‘Certificate of Success’

 


 

 

 

View LiberoAssurance Certificate


150,00 €



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