Aims & Objectives

• Give advanced tips, tools and guidance on how to deal effectively with requests for interviews and press statements
• Help participants understand how the media operate and how to handle the media
• Staying in control is vital when the spotlight is on you and the way you engage with the media can make a considerable impact on your professional success.

Learning Outcomes

Having successfully completed this course you will be able to:

• Apply advanced rules and principles to deal and engage with the media
• Prepare for any type of media interview – newspaper, radio and television interviews
• Maintain control of media interviews
• Deal with media errors and collect, analyse and organise information
• Formulate key messages and improve their ability to present messages clearly and engagingly
• Ensure your side of the story is heard
• Develop successful media handling skills
• Gain a deeper understanding of how to deal with the media and retain control in all situations regardless of the level of crisis

Who should attend?

• Business owner
• Media Manager
• Media Consultant
• Public relations manager/representative

Prerequisite skills & knowledge:

• Knowledge of the course “Media Handling” before participation to this course

Available in-house/distant learning? Yes

Created by: LiberoAssurance Continuous Professional Development Training Centre Level 1, Accredited by UNIVAB

Course Overview

• Preparing a media relations campaign
• Prepare a good story
• Find the right media
• The hook
• Meaningful soundbites
• Digestible facts and figures
• Stories that work in long or short form

What to do

• Consider the right format
• Press releases
• Prepare a good press release
• Getting positive media coverage
• Feature stories
• Photo stories

Relations

• Relation with journalists
• Build a list of contacts
• Target the right people
• Approaching the media
• Working with partners to share media relations

Organising media events

• General
• Media Briefings
• Press conferences
• Evaluating your media campaign

Reactions

• Answering media questions
• Responding to media questions
• Crisis Management

Best Social Media Management Tips

• Best Tips (43 cases)
• FAQs

Teaching Methods

• Detailed seminar presentations
• Terms and definitions
• No. of Slides: 60

Resources

• Reading list & Resources available in the presentations

Study time allocation

• Private study hours: 8
• Trainer contact hours: Availability and competence of instructors upon request
• Enrolment duration: 90 days (from the date of purchase)

Credits

• CPD Points: 8
• ECTS/ECVET Points: 0.3