This course, specially designed by LiberoAssurance Training Team, aims to offer organizations a basic understanding of the media handling advanced tips.
Develop your skills and confidence to deal with media and explore how to develop media responses when needed at individual and organisational level with our Media Handling Advanced course.
Each organisation operates in a unique media environment. The topics covered in this seminar will benefit people who work as chief executives and other board directors; senior managers; PR and media managers; as well as experienced key spokespeople.
The course is divided into the following parts:
- Course presentation: power point presentation
- Exams & Certification: Receive your “Media Handling Advanced” Certificate upon successful exam completion.
Aims & Objectives
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- Give advanced tips, tools and guidance on how to deal effectively with requests for interviews, press statements,
- Helps participants understand how the media operate and how to handle the media
- Staying in control is vital when the spotlight is on you and the way you engage with the media can make a considerable impact on your professional success.
Learning Outcomes
Having successfully completed this course you will be able to:
- apply advanced rules and principles to deal and engage with the media
- prepare for any type of media interview – newspaper, radio and television interviews
- Maintain control of media interviews
- deal with media errors and collect, analyse and organise information
- Formulate key messages and improve their ability to present their messages clearly and in an engaging manner.
- Ensure your side of the story is heard
- Develop successful media handling skills
- Participants will benefit from a deeper understanding of how to deal with the media and retain control in all situations regardless of the level of crisis.
Who should attend?
- Business owner
- Media Manager
- Media Consultant
- Public relations manager/representative
Prerequisite skills & knowledge:
- To have Knowledge of the course “Media Handling” before participation to this course
Available in-house/distant learning? Yes
Created by: LiberoAssurance Continuous Professional Development Training Centre Level 1, Accredited by UNIVAB
1. Course Overview
1.1 Preparing a media relations campaign
1.2 Prepare a good story
1.3 Find the right media
• The hook
• Meaningful soundbites
• Digestible facts and figures
• Stories that work in long or short form
2. What to do
2.1 Consider the right format
• Press releases
• Prepare a good press release
• Getting positive media coverage
• Feature stories
• Photo stories
3. Relations
3.1 Relation with journalists
• Build a list of contacts
• Targeting the right people
• Approaching the media
3.2 Working with partners to share media relations
4. Organising media events
4.1 General
4.2 Media Briefings
4.3 Press conferences
4.4 Evaluating your media campaign
5. Reactions
5.1 Answering media questions
5.2 Responding to a media questions
5.3 Crisis Management
6. Best Social Media Management Tips
6.1 Best Tips (43 cases)
6.2 FAQs
Exam & Certification
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- Exam on Media Handling Advanced
-
“Media Handling Advanced” Certificate
Teaching Methods
- Detailed seminar presentations
- Terms and definitions
- No. of Slides: 60
Resources
Reading list & Resources: Available in the presentations
Study time allocation
Private study hours: 8
Trainer contact hours: Availability and Competence of instructors upon request
Enrolment duration: 90 days (from the date of purchase)
Credits
CPD Points: 8
ECTS/ECVET Points: 0.3
